Corporate Sponsorship FAQs
FAQs
Contributing to the arts is wonderful for our society but what does my
company receive in exchange?
A number of opportunities for enhancing its brand profile and public image
through association with world class culture events. The Pharos Arts
Foundation follows a carefully implemented publicity strategy for all of its
events.
What does publicity material consist of?
Publicity material includes print advertisements, radio and TV commercials,
press releases and features to all leading Cyprus and European newspapers
and magazines, promotional flyers, banners, billboards, tickets and
invitations, as well as the Foundation?s electronic newsletter.
Some details about the publicity scheme accompanying each event...
Each concert/recital is accompanied by:
-Quality-colour, A5 Leaflets (5.000 for concerts and recitals and 10.000 for
large-scale events, such as Festivals). For largescale events leaflets are
also distributed abroad.
-Banners set at various points in Cyprus.
-Billboards set at various points in Nicosia and on the Limassol-Nicosia
highway for two weeks prior to the event. This applies to large-scale
events, such as the International Chamber Music Festival (May/June) and the
International Contemporary Music Festival (August/September) and all events
held at the Strovolos Municipal Theatre.
-TV Advertisement in media sponsor CyBC (RIK1 and RIK2) running for five
days prior to the event on prime-time. For largescale events TV
Advertisement also in English.
-Radio Advertisement for all CyBC radio stations running continuously for
five days prior to the event.
-Print Advertisement in media sponsors Phileleftheros (Greek) and Cyprus
Weekly (English) on a daily basis, for fifteen days prior to the event.
-Special Features and Advertisements in international media such as Euronews
and BBC.
-Press-releases, Special Articles, Features and Interviews in all leading
Cyprus and European newspapers and magazines Newsletter to the Foundation's mailing list (over 2.000 addresses)
Each exhibition is accompanied by:
-Quality-colour, A5 Leaflets (5.000 in Nicosia)
-Banners set at various points in Cyprus.
-TV Advertisement for media sponsor CyBC (RIK1 and RIK2) running for five
days prior to the event on prime-time.
-Radio Advertisement for all CyBC radio stations running continuously for
five days prior to the event.
-Print Advertisement for media sponsors Phileleftheros (in Greek) and Cyprus
Weekly (in English) on a daily basis, for fifteen days prior to the event.
-Special Features and Advertisements in international media, such as
Euronews and BBC.
-Special Articles and Interviews in leading Cyprus newspapers, such as
Phileleftheros, Simerini and Cyprus Weekly.
-Press-releases to all Cyprus newspapers and magazines.
-Newsletter to the Foundation's mailing list (over 2.000 addresses)
Other Publicity/Material:
-The Pharos Arts Foundation's website (www.pharosartsfoundation.org) is
linked to various media organizations and corporates. A separate page within
the website is dedicated to each of the events, containing relevant press
info.
-Quality-colour, multi-page, Season Leaflets are issued twice a year with a
summary of all forthcoming events (20.000 copies)
-A quality-colour, multi-page, A4 Concert Programme provided for each event.
The Concert Programme includes artists' biographical notes and musical texts
on the programme in English and Greek.
-Tickets and Invitations are published exclusively for each concert.
-An Annual Report, a CD compilation from recordings of concerts, and a
Pharos Diary sent to all supporters (and potential supporters) at the end of
the year.
How many events does the Pharos Arts Foundation organise every year?
No less than 30 in Nicosia, Limassol and Paphos. The facts speak for
themselves: Only in 2008, thirty-four events were organised with some of the
world's most distinguished musicians and visual artists. Furthermore, the
2008 programme included the Foundation's Pharos = 10 exhibition, held at the
Nicosia Municipal Arts Centre. The exhibition encompassed art-works and installations by a great number of international artists who had previously
exhibited at the Pharos Centre for Contemporary Art, as well several events
organized by the Foundation, such as concerts and recitals by renowned
Cypriot and international musicians, lectures by important scholars, dance
workshops and master-classes. In 2008, the Foundation organized also two
concerts at the prestigious Wigmore Hall in London, a concert at the
illustrious Small Hall of Moscow's Tchaikovsky Conservatory, as well as a
concert at the Embassy of the Republic of Cyprus in Moscow to coincide with
the official visit of H.E. President Christofias in the Russian capital.
So you don't only target Cyprus audiences?
No. We target internationally. The Pharos Arts Foundation invites some of
the world's leading artists and musicians to Cyprus, and this offers a great
opportunity for cultural tourism to grow. In addition, the Pharos Arts
Foundation occasionally organises concerts abroad.
What if my company's clientèle or target group are not classical music
listeners?
The Pharos Arts Foundation aims variety as well as quality. From intimate
chamber concerts to striking orchestral concerts, from jazz music to
exciting Capoeira dance shows, from visual art exhibitions to lectures,
seminars and screenings of rare films and documentaries, the Pharos Arts
Foundation has something to offer for every taste.
Where are the Pharos Arts Foundation's events usually held?
Concerts are held at all major venues in Nicosia: PASYDY Auditorium, Pallas
Theatre, Strovolos Municipal Theatre and Casteliotissa Hall. The
International Pharos Chamber Music Festival is held at the Royal Manor House
in Kouklia/Palaipaphos. In June 2008, the Foundation inaugurated its home
venue for outdoor events at Delikipos. First official public event at the
site was a concert with the orchestra of the Academy of Ancient Music in the
presence of H.E. President Dimitris Christofias and Spain's Minister of
Foreign Affairs, Miguel Angel Moratinos. In 2009, the Foundation inaugurated
The Shoe Factory, a special venue for intimate chamber concerts and recitals
in the heart of Nicosia. Visual arts exhibitions are held at the Pharos
Centre for Contemporary Art in Nicosia.
Is my company's donation tax-deductible?
Contributions are fully tax deductible under Cyprus law. All contributions
can be deduced in their entirety from the supporter's annual income tax. The
Pharos Arts Foundation is a Cyprus registered charitable Pharos Arts
Foundation registered with the Supreme Court of Cyprus by Deed No 91
deposited in the Supreme Court.
Can my company sponsor specific events?
Yes. We would be delighted to discuss such opportunities with you.
Can my company donate in kind?
Yes. Sponsorship in kind offers an opportunity to advertise and increase
awareness of your product in a very effective way. Contributions in kind of
services or materials are recognised as the equivalent of their monetary
value and are acknowledged in the same fashion as other contributions.
There are hundreds of charity foundations and non-profit organisations to
contribute to. Why should I choose the Pharos Art Foundation?
The Pharos Arts Foundation is established for over ten years. If arts,
education and cultural growth is the cause you want to contribute to, the
Pharos Arts Foundation is certainly the best way to go. Not only will your
company contribute to the flourishing of cultural life in Cyprus and the
cultural education of its youth, but it will also receive a number of
corporate benefits. For as little as EUR2,000.00, your company's brand profile
and public image will be significantly promoted.
Is there a way I can evaluate the Pharos Arts Foundation's distribution
of funds and finances?
You can receive all information about the Pharos Arts Foundation's income
sources, administrative costs and fund-raising sources by taking a look at
the Foundation's annual report. Please contact our offices for a copy of the
annual report.
